An Against the House (ATH) market is one where users bet against the platform (the house), not against other users.
The house (or platform) acts as the counterparty to every user’s bet.
An ATH (Against the House) market is a market where users place trades directly against the platform, rather than against other users.
In an ATH market:
SportsBull acts as the counterparty to every trade
If a user “buys” an outcome, the platform “sells” it
If a user “sells” an outcome, the platform “buys” it
Prices and odds in ATH markets are set and managed by the platform, and outcomes are settled based on the final result of the event.
Example: ATH Market in a Football Match
Consider a football match between Team A vs Team B, with a market question:
“Will there be more than 2.5 goals in the match?”
A user believes there will be more than 2.5 goals and buys the “Yes” outcome at the listed price
SportsBull acts as the counterparty to this trade
If the match ends with 3 or more goals, the user wins
If the match ends with 2 or fewer goals, the platform settles the trade accordingly
ATH markets are suitable for users who prefer structured markets with platform-defined pricing and straightforward outcomes.
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